Stop treating people like numbers. Is your goal to attract numbers or to attract engagement?

At NorthRock Media, we believe that brand engagement is key to building a successful business. It's not enough to simply have a brand; you need to actively engage with your target audience and build meaningful relationships that drive loyalty and sales.

Our team of experts understand your target audience and will develop strategies that resonate with them. We begin by conducting in-depth research and analysis to identify your brand's strengths, weaknesses, and opportunities. From there, we work with you to create a tailored brand engagement strategy that aligns with your business goals and objectives.

Our approach to brand engagement is multi-faceted and includes a range of tactics, including social media management, content creation, influencer marketing, and more. We understand that each business is unique, and we work closely with our clients to ensure that their brand engagement strategy is customised to their specific needs and goals.

We also recognise the importance of measuring the success of our brand engagement efforts. That's why we use a variety of metrics and tools to track engagement levels, reach, and other key performance indicators. This allows us to continually refine our strategies and ensure that we are delivering the best possible results for our clients.

The Italian Larder wanted to expand into retail and open their own delicatessen and café, but struggled to break into the new market. They hired NorthRock Media, who conducted a market analysis and created buyer personas. NorthRock Media made their brand retail friendly, launched a social media campaign, and designed in-store events to keep customers coming back. The Italian Larder's retail side grew to overtake distribution, and they were able to separate it as a standalone business thanks to NorthRock Media's successful marketing strategy.