Hero Sport Performance

Hero Sport is a digital sports and fitness business that offers a range of online programs for people aged between 13-20 years old. With a goal to increase their market share and establish their brand in the highly competitive sports and fitness industry, Hero Sport reached out to North Rock Active for assistance with lead generation.

NorthRock Active started the project with a thorough analysis of Hero Sport's branding, position, and competition. We identified Hero Sport's unique selling point as its digital approach to fitness and sports programs, and the potential to target the younger generation who are more inclined to use digital platforms for fitness and sports. We also identified a gap in their marketing strategy to effectively reach and engage with their target audience.

NorthRock Active created a targeted outreach campaign that included email marketing, social media marketing, and influencer marketing. We used data-driven strategies to track and analyse the effectiveness of each campaign, refining our approach to maximise the results.

We created engaging social media posts and targeted them at Hero Sport's target audience, showcasing their digital fitness and sports programs. We also partnered with fitness influencers and athletes to showcase their programs, which helped in establishing trust and credibility with potential customers.

To further increase lead generation, we created a referral program for existing customers. The program incentivised customers to refer friends and family members to Hero Sport's digital programs by offering them discounts on future purchases.