RAA

RAA is a rapid response close protection team that provides high-quality security services to businesses across the UK. However, they are a small but very specialised team, and they face stiff competition from larger, more established players in the market. Their goal was to develop a credible brand identity and establish themselves as experts in the field to differentiate themselves from competitors and attract new clients.

To help RAA achieve their goal, NorthRock Active began by conducting a thorough analysis of the security services market and identifying RAA's target audience. We then worked with RAA to develop a comprehensive communications strategy that included a variety of credibility-building tactics.

First, we designed a series of case studies that highlighted RAA's expertise and effectiveness in providing a rapid response close protection service to clients under threat. We also created a portfolio of testimonials from satisfied customers, which we used to demonstrate RAA's track record of success.

To further establish RAA's credibility in the market, we launched a targeted email campaign that included value-driven offers and value-added content. These emails were designed to provide potential clients with a clear understanding of RAA's services and how they could benefit from working with the company.

The data-driven approach that NorthRock Active took in working closely with RAA paid off. RAA was able to differentiate themselves from competitors and establish themselves as experts in the field, which helped to attract new clients and grow their business. They received an influx of positive reviews, leading to an increase in business referrals, leading to a significant increase in business growth.